Pre-Launch Site
To introduce the Honda HR-V to the world, we created an online experience inspired by fashion lookbooks with their beautiful photography and attention to detail.
Working directly with the creative director, my role was to optimize the design for mobile and tablets. I also helped create the vehicle personalization interface and filled in as art director for the vehicle accessory shots.
Model Section
Fresh off the heels of the HR-V pre-launch site, we saw an opportunity to reimagine the entire Honda Autos site experience, get more feet in the door, and set a new industry benchmark.
I helped build the landing page, design the site for mobile and create icons used across all honda.com vehicle pages.
Role - Digital Production Artist/Design
The Accord just celebrated its 30th win as one of Car and Driver's 10Best cars - an unsurpassed record. To celebrate, Honda tapped us to put a digital spotlight on their best-selling car.
Role - Art Direction
The assignment for this spec campaign was to develop an identity for the 2020 Summer Olympics. I chose Madrid, Spain and was inspired by Pablo Picasso, one of my favorite painters. My goal was to introduce his abstract style of Cubism to an event traditionally focused on realism.
There's a lot to think about when owning a luxury car, especially when you lease one. We created these banners to pump up Acura's mileage forgiveness and momentum mileage lease plans.
Role - Art Direction
Challenge - To develop a film festival theme. Create a series of posters for three of its major films being screened. Design a look and feel at the same time convey the narrative of the individual film screened.
Role - Art Direction/Design
Role - Design and build a package of DVD slipcase and DVD amaray covers for Martin Scorsese Film Festival
Challenge - Design new promotional poster for St. Patrick's Day along with new happy hour menus
Role - Art Direction/Design
Role - Art Direction/Design
Role - Design a large poster for CSUN's Graduating Senior Graphic Design Exhibition.
Challenge - Produce a bound promo item for a paper company with a theme or concept that carries the piece and help unify overall layout.
Role - Art Direction/Design
Challenge - To stimulate awareness of the importance of graphic design and inform the reader about the upcoming exhibition at the Getty.
Role - Art Direction/Design
Challenge - To create a multi page public service brochure for a non-profit organization. Raise awareness for the 2008 Beijing Olympics.
Role - Art Direction/Design
